Century 21 Brand Guidelines

Digital Guidelines

The CENTURY 21® digital branding guidelines help create intuitive and beautiful marketing materials to drive engagement with the world’s most recognized name in real estate.

These guidelines will assist you in the creation of:

  • Websites so you can say it with style
  • Social Media to drive your engagement
  • Digital Applications that allow you to go above & beyond
  • Emails to help you give relentlessly dedicated service
  • Digital PDFs to attract more prospects than ever
Explore Digital Guidelines
Join our mission of defying mediocrity and delivering extraordinary experiences.

Non-Digital Master Guidelines

The CENTURY 21® Master Brand Guidelines include design artifacts such as logos, seals, patterns, typography, and color from which the digital and all other brand guidelines are derived. They are considered the source of truth for print and physical items, but may not be used for digital artifacts.

  • Printed brochures so you can showcase your properties
  • Office signage to assist with the branded decor
  • Yard signage to advertise your property listings
  • Apparel created for your team and your customers
  • Logos created for your company
Download PDF Master Guidelines

The Century 21 Brand

Most
Recognized

Name in Real Estate

At 45%, general market consumers also selected the CENTURY 21® brand as the most recognized name in real estate, significantly higher than the nearest competitor, at 38%.

#1
Leader

In Brand Awareness

CENTURY 21® brand among consumers was 84%, seven percentage points higher than the nearest competitor at 77%. The CENTURY 21 brand has consistently maintained a lead in this category for the past 23 years, since 1999.

Most
Respected

In the Industry

5% of general market consumers selected the CENTURY 21® brand as the most respected in the industry, significantly higher than the nearest competitor at 29%.

*Study Source: 2021 Ad Tracking Study. The survey results are based on 1,200 online interviews with a national random sample of adults (ages 18+) who are equal decision makers in real estate transactions and active in the real estate market (bought or sold a home within the past two years or, plan to purchase or sell a home within the next two years). Brand awareness question based on a sample of 1,200 respondents. Results are significant at a 90% confidence level, with a margin of error of +/-2.4%. Recognition question based on consumers aware of brand in question. Results are significant at a 90% confidence level, with a margin of error of +/- 2.4%. The study was conducted by Kantar Group Limited (formerly Millward Brown), a leading global market research organization, from November 9-27, 2021.